Market evaluation to establish credible levels of need for every contract product is an essential function in the Microtek Innovative Services Division. Whether conducting surveys with thought leaders in the medical industry or engaging in one to one consultation with a global luminary in a particular field of medical expertise, empirical data is used to confirm that every product's validity.  Without market evaluation, even the most intelligent design for a seemingly valuable innovation can fail. With proper, focused, insightful market evaluation, every product will reach its predestined target audience where known levels of need have been properly and appropriately documented.